The Guam Delegation to the 2012 Japan Association of Travel Agents Tourism Forum and Travel Showcase (JATA) returned to Guam completing its weekend long promotion. JATA officials estimated over 120,000 people visited the fair, which was held at the Tokyo Big Sight Convention Center. This year’s theme centered on “Building the Foundation for a New Travel Culture.”
The JATA forum, attended by Lt. Governor Ray Tenorio, Senator Tina Muña Barnes and GVB officials, centered on the importance of new marketing strategies that utilize online social media and mobile communications. At the showcase, GVB officials met with travel agents and trade representatives to answer questions about Guam to entice them to promote Guam to their clientele.
With the Håfa Adai spirits high and alive, the Guam Delegation began each day with the Håfa Adai Cultural Dance show led by Jesse Bias, Ruby Santos and cultural dancers. Onlookers crowded around Guam’s booth to get a glimpse of 2012 Miss World Guam Jeneva Bosko perform a solo dance to the song, “Take Me Back.” During the 30 min cultural dance presentation that was performed four times a day, cultural dancers, Miss Universe Guam Alyssa Aguero, Miss Earth Guam Sarah Filush, Miss World Guam and Guam Olympian Ricardo Blas, Jr. invited the crowd to join in the Guam Line Dance commissioned by GVB called, “The Boonie Stomp.” Thousands of visitors a day joined the Guam Delegation in this dance as well as the new G-U-A-M Håfa Adai dance, many times returning to the booth throughout the day to join in again.
Additionally, the Guam Chamorro Dance Academy led by Master Frank Rabon performed on JATA’s East Stage, which featured a bigger stage area and audience seating. Hundreds of visitors watched as Japanese students performed traditional Chamorro dances to songs and chants like Kanten Kulo, O’Asaina, Hinatsan I Latte and Islas Marianas.
Other Delegation members included partners from United Airlines, Pleasure Island and Seawalker Tours.