Everyone’s online these days, but is your business making the most of it? In this video we’ll be exploring why we need to create engaging content in the first place, how we go about creating it and the importance of developing a content marketing strategy that will enable you to deliver relevant content to the right audience via the right digital channels.

For more information, download Tourism NI’s Online Marketing Toolkits, designed to help you get the most out of being online:

Online Tools:
• Google Analytics:
• Facebook Insights Overview:
• Buffer:
• Hootsuite:
• Canva:
• Fotor:
• Answer The Public:

*Disclaimer: The views and opinions expressed in this video are those of the panellists and do not necessarily reflect that of Tourism Northern Ireland.