See what goes into making a successful campaign as the Greater Fort Lauderdale Convention & Visitors Bureau and Starmark International roll out a new global marketing and advertising campaign featuring three transgender models, the world’s first destination to use transgender models in mainstream destination advertising. The new advertisements, covering a full-spectrum of destination lifestyle experiences, will appear in print, digital, television, radio and social media throughout South Florida, New York, Boston, Chicago, and in national outlets and is directed at a largely millennial and younger mind-set audience to showcase the destination’s image as an authentic, diverse and inclusive brand.