SESSION #5A Journey Summit
Technology Enablement: Bringing customer engagement strategies to life
In order to accurately identify the consumer, build and deploy models using multiple data sources, treat each consumer differently, and continuously engage with consumers, marketers require an advanced, fully integrated tech stack and strategy. New customer engagement opportunities require new technical capabilities across Adtech and Martech.
In this session, we will discuss how organizations can more effectively use current and emerging technologies to provide marketers with a competitive advantage, by enabling timely, highly-personalized consumer engagements that drive ROI. We will examine the “need to haves” and “nice to haves”, and provide success stories for you to bring back to your teams.
MODERATOR: R. J. Talyor, CEO & Founder, Quantifi
PANELIST: Mark Hookey, Founder and CEO, DemystData
PANELIST: Keith Moore, CEO and President, CoverHound
PANELIST: Michael Eshelman, VP of Marketing, First Direct Lending
PANELIST: Craig Howard, Vice President, Technology, Chief Solution Architect, Merkle