In today’s interconnected world, no marketing campaign can do without social media. To be held under the title´#SilkRoadNOW: Sharing the Experience´, this year’s Silk Road Seminar brings together National Tourism Organizations and social media marketing experts to discuss benefits, challenges, and best-practice examples of promoting sustainable tourism through social media campaigning.

In line with the celebrations of the upcoming International Year of Sustainable Tourism for Development 2017, join us to explore the marketing potential of sustainable tourism along the Silk Road and its destinations. Share the experience! #SilkRoadNOW