Sustainable tourism has been in existence for many years. However, it is still considered a distinctly niche activity involving upmarket ecolodges rather than a fundamental element of what all tourism could be. As the social and environmental pressures increase, and tourism itself continues to grow year on year, there is an urgent need for sustainable practices to become mainstream within the tourism sector.

While the subject has been widely researched, discussed, and debated, including at several WTTC Global Summits, there is a need to evolve the nature of the discussion and the language used into something more accessible to those outside the ‘sustainability’ community.

Let’s get the world talking about what we can do together to help build a more sustainable future. Let’s redefine tourism together.