In the latest Event Industry News podcast, James Dickson talks to Mariska Kesteloo about the evolving benefit of utilising social media influencers as a marketing tool for events.

Over the last couple of years, Mariska has been building a network of influencers from across the world. These influencers include Instagrammers, YouTubers and bloggers who may be able to provide a positive impact on an event or destination.

As Mariska explains during the podcast, it’s not just the amount of people that an influencer has access to, it’s the type of people and their relevance to any given campaign.