With a new positioning that switched the emphasis from individual brands to a single company focus, Philips needed to bring 40 brands with separate exhibits into 1 for Lightfair International 2013. A new 10,000 square foot booth design engages each of the many different target audiences and guides them to the correct product solution while telling a single integrated story that Philips Lights the Future. This video shows how it all came together, earning Philips the Best in Show award.

About GES
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including the Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, L’Oreal, Warner Bros., and Simon Property Group. GES’ National Servicenterâ„  has been recognized with certification under the J.D. Power and Associates Certified Call Center Programâ„  for the past three years, and Ad Age has named GES a “World’s Top 50 Agency Company” for two years. For more information, visit ges.com or the GES blog at defyingconvention.ges.com.