With a new positioning that switched the emphasis from individual brands to a single company focus, Philips needed to bring 40 brands with separate exhibits into 1 for Lightfair International 2013. A new 10,000 square foot booth design engages each of the many different target audiences and guides them to the correct product solution while telling a single integrated story that Philips Lights the Future. This video shows how it all came together, earning Philips the Best in Show award.
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including the Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, L’Oreal, Warner Bros., and Simon Property Group. GES’ National Servicenter℠ has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past three years, and Ad Age has named GES a “World’s Top 50 Agency Company” for two years. For more information, visit ges.com or the GES blog at defyingconvention.ges.com.