Web and mobile technology have forever changed how we access, consume and share information. With limited budgets and staff, marketers today are stretched thin. As a result, marketers must find creative ways to stretch their budgets, leverage the power of social and mobile, and find new measurable ways to reach new buyers while retaining existing audiences. In this session, we’ll discuss how the web and mobile have changing the marketing playing field. Then, we’ll explore examples of how organizations with limited budgets can get more bang for their buck through community partnerships, social media, content marketing, fostering brand advocates, and more.