As part of the launch of It’s Live! in Queensland and Tourism and Events Queensland’s new events calendar, opportunity arose to kick-off a new way to work with our event partners and engage with event goers in the social space.

We wanted to be able to capture and communicate how alive Queensland is with events all year round; from the big major’s to the fun and quirky, our state has a lot happening at any one time. And what better people to tell our events story, than the event-goers themselves!

Emma Judd will take you through the in’s and out’s of the It’s Live! events social listening program and how we worked with events such as Woodford Folk Festival and the Brisbane International Tennis.

Emma.J (as she is known, due to the sheer number of Emma’s at TEQ) is a bit of a newbie in the awesome Tourism and Events Queensland (TEQ) Digi team, having been on board since September 2014. As a Digital Marketing Specialist, Emma advises on various destination and event campaigns to ensure the best digital solutions are implemented in all aspects.

With experience both agency and client side, Emma has worked for brands including Lend Lease, News Queensland, Brisbane Marketing and Cutting Edge. Drawing upon this experience, and with a passion for all things digital, Emma has found her perfect role at TEQ where she draws upon her expertise from both sides of the fence to put forward and provide guidance through data-lead, strategic, digital ideas and solutions.


The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.

SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends.

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