eTravel Lab Day 2
7, March 2013 15:30 – 16:00

Albert Postma, Professor of scenario planning, European Tourism Futures Institute

Recently the ETFI has conducted a study of ‘social media in the travel industry 2030’. The ETFI has tried to ‘paint pictures’ of the future of social media. These scenarios are not predictions of the future but provide four plausible directions in which the travel industry could develop in relation to social media. During the lecture attention will be given to some highlights of the study and to the scenarios that were developed.

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