Tour Operators’ Customer Relationship Management: Is It About High Tech Or High Touch?
Ilka Groenewold, Presenter, Journalist, Coach, Speaker
Kirsten Feld-Türkis, Executive Director Business Unit Luxury, airtours – a brand of TUI Germany GmbH
Susann Garcia Rodriguez, Director Product Management & Delivery, Amadeus Germany
Wybcke Meier, Managing Director, Windrose Finest Travel GmbH
Jasmin Taylor, Managing Director, JT Touristik
Customer relationship management is closely linked with modern information technology. Social media platforms in particular appear to be ideal tools for winning over customers. Is CRM really about high tech? Are we really in control of how we use customer data and social media platforms? In this age of information overload is human interaction not the best way to secure the loyalty of customers? Managing Directors from leading tour operators discuss CRM.