ITB Berlin 2011:

Experts on China Travel and Tourism discuss the opportunities to market to the fastest growing tourism market in the world. The shift from large tour groups to more affluent individual travellers, combined with the influence of online and social media channels, requires tourism operators from destination marketing organizations and hotel companies to develop new strategies.

The panel includes:
– Declan Hurley – Ritz Carlton Hotel Company
– Angelos Vlachos – Greek National Tourist Board China Office
– Raymond Chen Mingqiong – Hainan Airlines, Germany Office

Presentation by:
– Jens Thraenhart – Dragon Trail &

Moderated by:
Prof Wolfgang Arlt – COTRI