BONDay was designed to provide educational sessions for attendees to learn more about the new industry trends that will ultimately contribute to the growth of their businesses.

Marketing: The Art of Storytelling – our stories, our way
In line with our 2018 theme – “African Stories, Your Success” – this session is for all the marketing and sales teams where industry experts will be sharing thoughts on how African stories can be shared with the world today.

Speakers for this session:
Kojo Baffoe
Of Ghanaian/German heritage and raised in Lesotho, Kojo is an
entrepreneur, writer, facilitator, content architect, magazine editor and
speaker, who has worked and run businesses in a range of sectors. He has a B.Commerce (with majors in Economics, Marketing, and Business
Administration) and was poet laureate for Gordon Institute of Business
Science having been a part of the poetry movement and has published
two collections of poetry in the US, Brazil, and Europe. Kojo will
moderate this session and provide another perspective on how to tell inspiring stories of Africa to entice more visitors to our continent.

Nokugcina “Gcina” Mhlophe is a well-known South African freedom
fighter, activist, actor, storyteller, poet, playwright, director and
author. Storytelling is a deeply traditional activity in Africa and Mhlophe is one of the few female storytellers. She does her most important work through charismatic performances, working to preserve storytelling as a means of keeping history alive and encouraging South African children to read. She will be sharing her insights on what how to tell an engaging story.

Professor Anton Harber has had a long career in journalism, media management and journalist training. Harber was a joint winner of the Pringle Award for contributions to journalism in 1988 and was at the helm of Mail & Guardian when it was named Newspaper of the Year. It was at this newspaper that Harber began his long involvement in journalism training. More recently, Harber served as editor-in-chief
of eNCA, South Africa’s leading television news channel. He currently serves on the board of the Global Investigative Journalism Network (GIJN) and directs the Storytelling Journalism and Media Studies Programme at Wits University. Anton will be sharing insights into what
journalists are looking for in terms of a good African story.

Fred Felton is a Social Media Specialist based in Durban, South Africa. He has extensive experience in communications and provides training in communications, PR and social media. He is also a blogger and the editor of the lifestyle magazine Umhlanga Life and is the author of the book ‘101 Tips for Twitter’.