Search Marketing Expo
14th – 15th March 2017 – ICM Munich

It’s complicated! In this keynote, Wil Reynolds describes how studying WHY people take action has lead him to abandon following Google Updates, Domain Authority, CTR curves, and got him back to something that hasn’t changed a lot in hundreds of years…how to communicate in ways that build trust. And how this can be applied to the SERP. He shares philosophy, case studies, and some tips on how you as well can start adopting a “people first” approach to optimization on Google.

Speaker:
Wil Reynolds – Founder & Director of Digital Strategy, SEER Interactive

Moderator:
Alexander Holl – CEO, 121WATT