Hosts: David Adler, Beth Kormanik Guest: Brian Feit

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Brian Feit, the owner of New York-based entertainment marketing agency BMF Media. Feit takes us behind the scenes at his hip agency, sharing how his young staff of 75 uses music, social media influencers, and technology such as VR to make cool, attention-grabbing events for brands such as MasterCard. He dives into the power of live music at events, which social media is the most effective right now, how to attract influencers who will actually make a difference, and the ways experiential marketing has changed in recent years.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time 31:23.