The move to digital has spawned a whole series of innovative ideas and collaborations in tourism marketing. DMO’s and brands are working with travel bloggers/influencers in exciting new ways. In addition, cross-border collaborations amongst DMOs and travel influencers transcend competitive barriers, help reduce costs and achieve a higher ROI. In this session, iambassador and invited DMOs will present case studies that illustrate the benefits to be gained through these collaborations.