One way to see ROI from your social media efforts is using your hotel’s financially generated reports. For example, our reports will specifically say “” and you can see the revenue from that website. Or another way is to create a simple excel spreadsheet, and that way you can track your followers you gain each week. Now, not that fan base is a direct indication of return-on-investment, but it is one way to track your social media success. Website:

Episode 108