Hotels.com Director of PR/Social Media talks about how Hotels.com is optimizing content across channels to engage consumers wherever they are with unique promotions, content series, and targeted partnerships with reputable celebrities.

Travel companies have a great opportunity to identify key partners, and to pursue relationships that engage their consumers before, during and after their stay – breeding loyalty, increasing satisfaction and building organic marketing opportunities for brands.

Filmed by @worldli at the EyeForTravel North American Travel Distribution Summit in Las Vegas, NV, USA, September 2012. Founded in 1997, EyeforTravel produces world leading conferences, reports, webinars and news for senior executives of the online travel industry.