This was a conference session titled Detecting and Fighting Brand Skimming in Paid Advertising from Affiliate Summit East 2013, which took place August 18-20, 2013 at the Pennsylvania Convention Center in Philadelphia.
Session speaker: Michael Smith, Founder, Brand PPC
Session description: Brand keyword bidding on merchant terms is more sophisticated than ever. We discuss how to detect, correct and fight this revenue and brand damage. Real Life examples with examples of free/paid tools.
Experience level: Advanced
Target audience: Merchant/Advertiser
Niche/vertical: Paid Search Marketing
Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.
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This three day conference included an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts.
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