(Now in Costa Rica) / hi@alexstacanov.com / (

Filmmaker/videographer in Costa Rica. Video production in Costa Rica and Latin America: advertising, art, music videos, hotel promo profiles, documentaries and other.

Снимаю видео в Коста Рике и за ее пределами!
Это демо ролик с нарезкой некоторых моих проектов за последнее время.
Мы снимаем: рекламу, арт, музыкальные клипы, промо ролики и многое другое.

Phone in Costa Rica: +506 60704829

hi@alexstacanov.com

Why Video is the Social Media Trend to Watch in 2018?

Why is it so important to focus on video and actively pursue a video strategy for growing your business? The following stats and trends will help you understand the magnitude of the impact of video and the pace of market changes.

Online video traffic is predicted to make up 55 percent of all consumer internet traffic by 2016, with online video production accounting for more than one-third of all online ad spending within the next five years. And yes, according to 70 percent of marketers, video converts better than any other medium.

Video isn’t just an important part of the online experience; increasingly, video is the internet. Social video has exploded in the past year and we see no reason that it won’t continue to grow exponentially.

Forbes writes: The value of branded video content is going to increase dramatically. This is due, in part, to the power of YouTube. The popular video publishing platform rakes in more than four billion views per day, making it the second most popular search engine in the world and the third most visited website (behind only Google -2.51% and Facebook -0.83%).

As traffic shifts away from traditional blog posts and toward YouTube channels and dedicated video blogs, more and more marketers will embrace the significance of this evolving tactic. Branded video content will become the lifeblood of the modern digital marketer.

While off-site videos on YouTube and other publishing platforms are valuable, you’ll see more and more video content migrate to branded URLs in 2016. Marketers will continue to find ways to integrate video into web design and make pages less static and more immersive.

There are two specific places where video will likely surface:

Home pages.
One could argue that a brand’s homepage is the most important expression of its Internet presence, which means you have to make your homepage compelling. One trend we’re seeing a lot of — and expect to see more in 2016 — is the use of background videos. For some examples of how this looks, check out these 16 sites.

Product pages.
On-site videos are particularly powerful when they’re placed on product pages. This is especially true in industries where products and services are complex or unfamiliar. Short videos can be used to guide customers through the purchase process and boost conversions.

You’ll also see more video content used on landing pages and “About Us” pages, as well. Textual content won’t disappear completely, but we can expect video to permeate web design much further in the coming years.

You should start seriously thinking about increasing your output of video content. Your clients are increasingly expecting to consume content via video, which is also reflected in the trend that consumers are increasingly watching longer videos.

The bottom line is that video and video advertisement should have a significant role in your marketing strategy and marketing budget.

We are here to help you with video production: