Can native advertising be transacted successfully within a programmatic marketplace? Can the notion of carefully crafted content fit into an automated buying and targeting model? This session answers these questions and more about the present and future of native programmatic.
Craig Atkinson, Chief Operating Officer, Chief Digital Officer, PHD
Oleg Korenfeld, Senior Vice President, Ad Tech & Platforms, MediaVest
Introduction by: Mike Driscoll, Chief Executive Officer & Founder, Metamarkets