For the international Adidas Telstar official match ball launch for the FIFA 2018 Russia World Cup, we staged a dramatic event in Moscow to generate positive sentiment amongst the world’s media and inspire top influencers.

We created an urban environment with unique, disruptive and innovative freestyle football challenges, designed to enable influencers to create [rich and compelling / unique and inspiring] content – with the ball at the very heart.

The YouTube live stream was the most ever viewed Adidas content, and the curated social media content made waves: social media applause and engagement rate was 50% above benchmark, total OTS was 18.5m and 4.6m engaged on Instagram.

See more over at Creative Brief: