William Bakker is a veteran destination marketer, with 11 years of experience working at Destination British Columbia under his belt. Today, he leads Destination Think!’s strategy team and has worked with hundreds of destination marketing organizations around the world. Destination Think is a strategic consultancy and digital marketing agency with offices in Vancouver, Amsterdam and Sydney (plus four satellite offices in the US and Toronto).

William is a highly sought-after keynote speaker and writes his own blog about leadership, marketing, travel and at DestinationThink.com. His observations, thoughts and conclusions shape the way Destination Think! help destination marketers thrive in the 21st century.


The Social Media Tourism Symposium, known as SoMeT, is the only conference of its kind that provides an opportunity for destinations and tourism businesses to share ideas and learn how to leverage social media within the tourism industry.

SoMeT attracts leaders in destination marketing from around the world. SoMeT conferences take place three times a year in Australia, Europe and North America. The event features the best presenters, case studies and campaigns to create world-class programs. Our attendees form a year-round, passionate community whose members continue to share ideas and insight long after a conference ends.

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